Adidas rap music video announcing Pogba’s return to Manchester United
I was a fool to ever leave your side
Me minus you is such a lonely ride
The breakup we had has made me lonesome and sad
I realize I love you ’cause I want you bad, hey, hey
—Opening lyrics from Peaches and Herb’s “Reunited”
We are, of course, thinking, talking about Paul Pogba being feted as a returning hero on his coming back to Manchester United. A reunion made in marketing heaven. Simply put, whatever United were, they are suddenly cool again. The way they’ve never been since David Beckham left.
Like the Bleacher Report said, “For now there is the excitement. For now there is the hype. For now there is #Pogback.”
And, unlike when Beckham was driving the manager nuts by pushing the envelope back then, Pogba is out there fully with Manchester United and sponsor Adidas’ full blessings.
First things first, in shirt sales alone, Man U will recoup many times over the $89 million to $110 million that they reportedly gave to Juventus to get their wayward son back.
And the reason is that Pogba, with his effusive personality and general relatability, is an incandescent talent the world over. With his 6’ 3” frame and 175 lbs dripping wet, Pogba brings dazzling skills that produces amazing goals and assists and unquenchable star quality.