Why Britney and Paris?

Today’s post from Newsday’s John Riley is a must-read. He wonders why Sen. McCain chose to use Britney Spears and Paris Hilton in his latest attack ad on Sen. Obama, and he’s got some data to support his answer.

It’s also worth remembering that the McCain campaign has hired Terry Nelson, the ad man behind the infamous bimbo ad against Harold Ford, Jr. in 2006.

Maybe the question ought not to be “Why Britney and Paris?” but “Why not Hannah Montana?” Wouldn’t she have made the point more effectively?

Cross-posted from Facebook.


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